When I was at Microsoft, I heard a lot about Value Propositions. It was a buzzword (okay, two words), but the term did have some, um, value. It's always a valid question to ask if a purchase, or an action, or an entire project will benefit you and your organization. It's not just Microsoft that needs a good bottom line. We all need a positive bottom line to survive.
So what's the value proposition of Tap on the Shoulder?
Some points of comparison:
Microsoft Project Standard 2010 costs $476 on Amazon.com, marked down from the $599 list price.
Microsoft Project Professional 2010 lists for $999, but you can get it for $749.
Microsoft Project Server? That's where there are reminder functions already built in, and you wouldn't need Tap on the Shoulder. But it'll cost you over $4,000, just for the software. The heavy-duty hardware is extra.
But if you've already invested in a normal, client-level version of Project, the further investment of $49 isn't much to get the maximum value out of your software.
In fact, the words "dirt cheap" and "no brainer" leap to mind.
Perhaps the more direct point of comparison is something like this:
How does the cost of Tap on the Shoulder compare to the cost of a missed deadline?
Or multiple missed deadlines?
Or even just a project manager's time, if he or she has to be the gadfly of the team to keep deadlines on track?
Again, dirt cheap.
I've even had customers tell me they were able to buy fewer copies of Microsoft Project because now, only their project manager really needed it. All the workers in the field just get email reminders, and they have all the information they need.
I'd say that's some compelling math.
May all your projects go smoothly.